Where does your pipeline break?

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1. 01How quickly do you usually reply to a message from an ad?

   Within 5 minutesWithin an hourLater, or I don’t know
2. 02Where are inquiries stored?

   In a CRMIn a shared spreadsheetOn managers’ phones and in chats
3. 03Do you know which ad channel brings in sales?

   Yes, in numbersRoughlyNo
4. 04How many of the inquiries from your ads are real potential customers?

   Most of themAbout halfA minority, or I don’t know
5. 05Do your salespeople have written scripts and rules?

   Yes, and everyone follows themYes, but everyone does it their own wayNo
6. 06What does someone see when they click your ad and visit your profile?

   Regular, high-quality contentOld or random postsAn almost empty profile

This is a self-assessment, not a full audit. It shows where to start the conversation.